Marketing & Brand Management

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Brand Guidelines

The National Space Club logo is a worldwide registered trademark of the National Space Club, which is responsible for defending against any damaging or confusing uses. Derivative versions of the NSClogo are prohibited, as they dilute the NSC brand identity. However, please contact the Marketing Committee Chair via email if you have any questions or would like to request a variance.

The Mark

The National Space Club logo is a worldwide registered trademark of the National Space Club, which is responsible for defending against any damaging or confusing uses. Derivative versions of the NSClogo are prohibited, as they dilute the NSC brand identity. However, please contact the Marketing Committee Chair via email if you have any questions or would like to request a variance.

Logo Details

  1. The logo is the combination of two elements within two concentric circles– a device (symbol) and wordmark (logotype - words) 

  2. These elements must be used together and may not be separated or altered except in approved cases.

  3. The logo should always be used in such a manner so as to avoid loss of resolution, create illegibility, or display in a skewed or nonsensical orientation.

Logo Spacing 

It is critical to maintain an open area surrounding the logo so it remains recognizable and does not become lost in other page elements. Other elements within a design should not obstruct the logo or prevent its clarity and visual impact. Sufficient clear space should exist around the NSC logo. A good metric for assessing minimum clear space would be the use of the radius of the interior circle on all sides of the NSC logo. 

Logo Font

Times New Roman: Classic, sparkling, moder

Logo Colors

Yellow: Web #FDFD37 

Blue:     Web #0267F7  

Black:   Web #000000 

White:   Web #FFFFFF  

Logo Size

  1. The logo should be legible at any size and should not be used unless there is ample space to allow for legibility.

  2. The logo should not be stretched or distorted.

  3. The minimum print size is one inch wide at 300 dpi.

  4. The minimum digital size is 200 pixels wide. 

Logo Variations

  1. The symbol and words may not be used separately as per our guidelines.

  2. The logo should not be altered for any reason including, and not limited to, modifying it for a specific event, club, or chapter.

  3. If a logo variation is requested that falls outside of these guidelines, then a formal inquiry should be made to the Marketing Committee Chair. Email requests to mark@spaceclubhsv.org.

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